The customer’s veto over sunk cost
A bounded excerpt from 1.1 The Value of the Problem.
I see the few minutes when I am doing something else anyway.
Those are not the same calculation.
“Your past is your investment. It is not my obligation.”
The Startup Compass
Kettle-dorado's biggest competitor is not necessarily another electric kettle.
It may be the kettle the customer already owns.
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The excerpt gives you the context around the quote. The full book connects it to the problem, ignition, the market, and time.