But the ability to create a meaningful change repeatedly with limited effort can reveal something that may later become big.
You have found a movement that can be repeated without the activity having to grow as quickly as the result.
“Scaling does not begin with more. It begins by discovering what you do not need more of.”
The Startup Compass
The reason a company exists is the specific problem it was brought into the world to solve.
The problem may not be clearly stated at the beginning.