The Startup Compass.
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The measure of progress

A bounded excerpt from 1.1 The Value of the Problem.

“We do not see things as they are.

We see them as we are.”

Progress happens when a problem is solved. Not when an idea is brought to life.

The Startup Compass

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The black lines are problems that lie in the direction you are trying to move.

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The quote is an opening

Read the thought where it continues.

The excerpt gives you the context around the quote. The full book connects it to the problem, ignition, the market, and time.