“You want everyone. Your customers want themselves.”
The Startup Compass
Look at the illustration.
You do not need an explanation of where your eyes landed first.
The customer wants to see themselves
A bounded excerpt from 2.1 The Target Audience.
Share the quote
Download it as an image.
Choose the appearance and format that fit where you want to share it.
The quote is an opening
Read the thought where it continues.
The excerpt gives you the context around the quote. The full book connects it to the problem, ignition, the market, and time.