Here the market becomes smaller and more real.
Closest of all are the people you can actually reach, serve, and learn from with the team, time, distribution, and trust the company has now.
“The smallest number may be the most important at the beginning.”
The Startup Compass
A startup does not first have to prove that the entire world can use the product.
It has to prove that a defined group in particular surroundings will change its behavior because the solution makes an important difference.