The Startup Compass.
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Questions and learning move differently

A bounded excerpt from 1.5 Tool: The Five Whys.

The green symbol at the center of the illustration is therefore not a medal for answering correctly five times.

It is the place where investigation becomes action and where the result of that action can send you back with a better understanding.

The questions stand in a line. The learning moves in a circle.

The Startup Compass

You may complete the first round alone.

The next should often be completed with the people who are closer to the problem than you are.

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The quote is an opening

Read the thought where it continues.

The excerpt gives you the context around the quote. The full book connects it to the problem, ignition, the market, and time.