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The Market

From 3.1 The Market.

Illustration for 3.1 The Market
A product does not become relevant merely by existing. It becomes relevant in the surroundings where someone needs it.

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3.1 The Market

Look at the illustration. On the light side, an unlit bulb stands against an almost entirely white surface. The price is zero. On the dark side, the bulb is lit, and the price is one dollar. The bulb has not suddenly become more advanced. The surroundings have changed what the light can do for a person.

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